A new national public service announcement campaign has launched to increase awareness of Abortion Pill Reversal (APR), a protocol that has helped save more than 8,000 lives worldwide.
The campaign is designed to reach women who have begun a medication abortion and provide information about the option to seek assistance if they change their mind, with information available through abortionpillreversal.com.
The initiative includes 15- and 30-second video PSAs developed for distribution across broadcast, digital, and social media platforms. The ads are being made available at no cost to media outlets and partner organizations to support nationwide distribution.
The effort aims to expand awareness of time-sensitive options and ensure access to information during critical decision-making moments. The campaign was developed with the National Religious Broadcasters and Heartbeat International. Videos are available after completing a form.
Massachusetts Citizens for Life encourages those seeking additional information to visit APRScience.org, which provides clinical data, research, and educational materials on Abortion Pill Reversal.