Ask veteran pro-life advocates how to build a culture of life, and they will all advise a similar approach: each one of us must work to change the hearts and minds of individuals around us. It's a daunting task, to be sure. But we developed a long-term strategy we believe holds tremendous potential. Here's how we'll launch the short-term component.

On this Giving Tuesday, Massachusetts Citizens for Life (MCFL) is raising money for an exciting, promising, first-of-its-kind endeavor: Pro Life Hearts & Minds Kits for each of the Commonwealth's 160 legislative districts.

Over the next several months, we will recruit and begin to train 160 district ambassadors. These volunteers, who know their respective communities best, will, in turn, inform and mobilize other pro-life advocates through ongoing targeted and hyper-local efforts. With your support, MCFL will provide and deploy the resources, the Pro-Life Hearts & Minds Kits. 

Among other items, each Hearts & Minds Kit will include a step-by-step community outreach plan, communications templates, suggested digital messaging, fact sheets, educational content and an event planning guide. 

Our vision is that, ultimately, once ambassadors within each legislative district begin to inform others and build teams of pro-life advocates -- grassroots activism at its most powerful -- a blanket of pro-life voices will cover our state and demand that legislators listen. 

Our Giving Tuesday goal is to raise $100 for each district, for a total of $16,000. These inaugural, Phase I, funds will allow our ambassadors to kickstart their mobilization efforts, changing hearts and minds soon thereafter. Life cannot wait. Please support this effort today by making your most generous gift and help us reach our $16,000 goal. Your gift is tax deductible.

Thank you for partnering with MCFL in this historic undertaking! We will share updates and photos as our ambassador program unfolds. But we need funds to be successful. Your support will allow that success!