By Domenico Bettinelli, Jr., Director of Community Engagement
In 2018, the web site for an education and advocacy organization like Massachusetts Citizens for Life must be more than just a bulletin board or reference file. It must also be a communications platform that connects pro-lifers to MCFL and to each other in a way that multiplies our effectiveness at spreading the pro-life message and creating effective action.
You may have noticed that MCFL has a new web site that went online this fall. While the site still has all of the same great content as before, it can now do more than ever, with much of the new power under the hood, so to speak. Up front, the site has a great new look and feel provided to us by the Texas web design firm Vici Media, who worked on such high-profile projects as the Trump transition team web site last winter. They also designed the great web site for Ohio Right to Life, which is what led us to them and to the platform we now use, NationBuilder.
NationBuilder is the engine for many of the best political campaign and charitable organization sites out there. What makes Nationbuilder better than our previous site engine, WordPress, is that it has built-in tools specifically for organizations like ours that allow us to connect with you, the pro-life community, in many different ways—the various social media, email, text messages and so on—while giving you the ability to access our content easily and share it with others. While we used to need to pay several different services to accomplish a similar goal, we now have one place to coordinate all our communications. That not only saves money, it also means there’s less overlap in our messaging.
Another benefit of the platform include a better donation, membership and event registration system that uses the same reliable e-commerce systems as the big internet retailers, without having to rely on Paypal, with whom we’ve had a difficult relationship.
Meanwhile, we will continue to produce the same great content, including daily blog posts on current events relevant to you and pro-life news that will inform and educate, as well as in-depth reference materials and comprehensive listing of pregnancy resources throughout Massachusetts.
But in order for this new platform to be most effective, we need you to connect with us there. If you’re not receiving emails from us, please set up a profile on our site. Then follow the prompts from there to join us as we use these new tools to build a pro-life future.